Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD Worldwide and PHD Network, leading global data and analytics company, Annalect as well as several media specialist companies.
La Maison Media is a bespoke unit integrated into Omnicom Media Group to service CHANEL – the worlds leading luxury fashion brand. Our team has been designed to bring together the best capabilities from across Omnicom Media Group to drive progress in media for CHANEL. We have committed to combine a deep understanding of the luxury sector with media thought leadership that always respects the codes of CHANEL. Our mission is to set the standard within Omnicom Media Group and the industry for excellence in media.
The SEA Manager Role:
This role is based in our Global La Maison Media team at our OMG office in Paris. The SEA Manager’s core role is to take care of any search briefs provided by the global FSH and WFJ clients. The output of the brief may range from consultancy and planning to activation, optimization, and reporting. This is not a pure activation role. Strategic search planning skills and expertise, as well as day-to-day client management, are integral elements of the role.
SEA Manager core responsibilities:
Global search briefs •Receive the client’s campaign briefs and turn them into executional documents for local market activation, including keyword research, ad-copy creation, and addition of relevant extensions.
Day-to-day management of paid search •Being the main point of contact for the paid search for WFJ and FSH (including Le19M). It includes management of any ad-hoc projects related to paid search (for instance, planning and phasing the refresh of old campaigns and related ad-copies) and client education (both in specific sessions and during daily conversations)
Global paid search reporting and QBRs (quarter business review) •Support the account team by integrating paid search results and analysis into the global post-campaign analysis •Support the Paid search director in creating QBRs
Paid search activation •Planning, activation, optimization and reporting of paid search campaigns (in particular Le19M) Input in Annual Channels Playbooks and/or Campaign Guidelines •Support the Paid search Director in the creation of the strategy and best practices defined with the annual channels playbooks •Support the Planning Director and the Digital Manager in the definition of tactics and best practices for Campaign Guidelines
Required Skills:
•Minimum 4+ years of experience in Paid Search, ideally with prior experience of working on a major global account. •Some Luxury Experience or at minimum a passion for fashion and luxury is required. •In-depth activation experience in search channels across Google Ads Text ads and Shopping. •Knowledge of Google Analytics and Google Data Studio Report is highly recommended •Strong Excel skills, as well as basic PowerPoint and presentation skills are required •Fluent English written and spoken is mandatory
Strong organizational skills, being able to manage multiple projects and clients at once, with accuracy and attention to details